Hundreds of Dresses in Stock

As the largest Sherri Hill, The Private Collection and Jovani retailer in Australia, Gossip Gowns pride ourselves on our incredible formal dress collection. As a platinum level retailer, we hold the highest account status with all our designers, so you can be sure you’re going to see the latest and greatest collections when you shop with us.

COME AND SEE US

Gossip Gowns is not your traditional formal shopping experience; we do things a bit differently. No appointment is needed for formal shoppers, just come in! We are open 7 days a week, and our team will do all the work for you. Don’t stress if you’ve never tried on a formal dress before, or don’t know an A-line from a ball gown. Relax, knowing that everyone in our team has been selected because of their knowledge, great fashion sense, and because they genuinely want you to feel amazing on your big night.

Why shop anywhere else? Our team is here to help you find the perfect look for formal…we love formal dresses and would love to see you! Visit our beautiful flagship location in Norman Park and have some fun finding your formal dress!

FOLLOW US ON INSTAGRAM @GOSSIPGOWNS

Black is always a winner 🖤 The IMOGEN gown from @theprivate_collection has just arrived instore in lots of colours and it”s 395!  We LOVE this dress!  Come and get it...we have AFTERPAY / ZIP PAY and LAYBY 💣 #gossipgowns #formaldresses #brisbaneformal #formaldressesbrisbane

'Black is always a winner 🖤 The IMOGEN gown from @theprivate_collection has just arrived instore in lots of colours and it”s 395! We LOVE this dress! Come and get it...we have AFTERPAY / ZIP PAY and LAYBY 💣 #gossipgowns #formaldresses #brisbaneformal #formaldressesbrisbane'

Sleep in girls... it’s a long weekend yaaaaay! 🌼 We are closed today but back to normal tomorrow.  Have a beautiful day!  @chelseamitchell_99x wearing the AVA dress from @theprivate_collection 🍋 #gossipgowns #formal2019 #formaldresses #gormalgowns #afterpay #eveninggown #brisbane

'Sleep in girls... it’s a long weekend yaaaaay! 🌼 We are closed today but back to normal tomorrow. Have a beautiful day! @chelseamitchell_99x wearing the AVA dress from @theprivate_collection 🍋 #gossipgowns #formal2019 #formaldresses #gormalgowns #afterpay #eveninggown #brisbane'

Backless beauty 🦋 Can’t wait to see all our formal shoppers today!  Doors open at 10am and no appointment is needed!  This is our MIA dress and it’s $395 and we have it in lots of colours ❤️

'Backless beauty 🦋 Can’t wait to see all our formal shoppers today! Doors open at 10am and no appointment is needed! This is our MIA dress and it’s $395 and we have it in lots of colours ❤️'

Sunday Funday 🍭 We are open 10-2 today...and can’t wait to see you all!  Come to our School Formal Emporium to find the dress of your dreams...it’s what we do! @chelseamitchell_99x is wearing our CINDY dress - it’s in store now in lots of colours and sizes 4 to 16 ❤️ #gossipgowns #formal2019 #formal2020 #brisbane #formalshopping #formaldresses

'Sunday Funday 🍭 We are open 10-2 today...and can’t wait to see you all! Come to our School Formal Emporium to find the dress of your dreams...it’s what we do! @chelseamitchell_99x is wearing our CINDY dress - it’s in store now in lots of colours and sizes 4 to 16 ❤️ #gossipgowns #formal2019 #formal2020 #brisbane #formalshopping #formaldresses'

Champagne Sparkle 🍾🥂✨ Today is the perfect day for formal shopping!  We are open 9-4 and no appointment is needed for formal shoppers.  Our store is stacked with formal dresses that you can’t find anywhere else...so you’ve got to get in first and get your name on the biggest and best school register!  #gossipgowns #formal2019 #formal2020 #formalshopping #brisbane #champagne #graduation

'Champagne Sparkle 🍾🥂✨ Today is the perfect day for formal shopping! We are open 9-4 and no appointment is needed for formal shoppers. Our store is stacked with formal dresses that you can’t find anywhere else...so you’ve got to get in first and get your name on the biggest and best school register! #gossipgowns #formal2019 #formal2020 #formalshopping #brisbane #champagne #graduation'

Oh hey there @chelseamitchell_99x ✨looking lovely in #52473 👸🏼It’s in store now waiting for you!  Come and visit our Norman Park formal dress emporium to find the dress of your dreams!  We are open 7 days a week and no appointment is needed...we love formal dresses and will love looking after you! ❤️ #gossipgowns #sherrihill #instorenow #formaldresses #brisbane

'Oh hey there @chelseamitchell_99x ✨looking lovely in #52473 👸🏼It’s in store now waiting for you! Come and visit our Norman Park formal dress emporium to find the dress of your dreams! We are open 7 days a week and no appointment is needed...we love formal dresses and will love looking after you! ❤️ #gossipgowns #sherrihill #instorenow #formaldresses #brisbane'

Bombshell alert 🚨 Our new @theprivate_collection dresses are flying out the door!  You need to get instore to get yours before they sell out!  The AVA dress is $345 and is in store now in Red, Black, Navy...PLUS we have it in the super slinky Lycra in 3 different shades of aqua.  At this price, there is no reason to shop around or risking hiring a disaster - get instore and buy your own dress today.❤️ We have 2 month layby and zip pay 👸🏻🤴🏻#gossipgowns #formal2019

'Bombshell alert 🚨 Our new @theprivate_collection dresses are flying out the door! You need to get instore to get yours before they sell out! The AVA dress is $345 and is in store now in Red, Black, Navy...PLUS we have it in the super slinky Lycra in 3 different shades of aqua. At this price, there is no reason to shop around or risking hiring a disaster - get instore and buy your own dress today.❤️ We have 2 month layby and zip pay 👸🏻🤴🏻#gossipgowns #formal2019'

Elegance is everything 🦋✨ The MIMI dress from @theprivate_collection ticks all the boxes ✔️It’s in our Norman Park store in sizes 4 to 16 waiting for you!  We have layby and zip pay so you can get your dress without the stress ✨ Can’t wait to see you! #formalfrenzy #formalshopping #brisbane #gossipgowns #formal2019

'Elegance is everything 🦋✨ The MIMI dress from @theprivate_collection ticks all the boxes ✔️It’s in our Norman Park store in sizes 4 to 16 waiting for you! We have layby and zip pay so you can get your dress without the stress ✨ Can’t wait to see you! #formalfrenzy #formalshopping #brisbane #gossipgowns #formal2019'

Rose gold is the new black ✨💋@chelseamitchell_99x wearing @theprivate_collection CLEO gown.  Come shopping in our Norman Park formal emporium this weekend to get your hands on it!  We love everything formal and would love to help you find your dream gown.  No appointment needed.  We are open 7 days a week and have layby and @zip_au so you can buy your gown without all the stress!  #gossipgowns #formalfrenzy #rosegold #formalgown #brisbane

'Rose gold is the new black ✨💋@chelseamitchell_99x wearing @theprivate_collection CLEO gown. Come shopping in our Norman Park formal emporium this weekend to get your hands on it! We love everything formal and would love to help you find your dream gown. No appointment needed. We are open 7 days a week and have layby and @zip_au so you can buy your gown without all the stress! #gossipgowns #formalfrenzy #rosegold #formalgown #brisbane'

The ANGELA dress is everything 💚 @i.am.nym you look amazing girl ✨💋 #gossipgowns #emeraldformalgown #formal2019 #formal2020 #brisbane #formaldresses @theprivate_collection

'The ANGELA dress is everything 💚 @i.am.nym you look amazing girl ✨💋 #gossipgowns #emeraldformalgown #formal2019 #formal2020 #brisbane #formaldresses @theprivate_collection'

Ballgowns are our thing 💁🏼‍♀️ @chelseamitchell_99x floating around in @sherrihill #52435.  It’s instore now and waiting for you. ❤️#gossipgowns #ballgown #sherrihill #formal2019 #formaldresses #formal #brisbane

'Ballgowns are our thing 💁🏼‍♀️ @chelseamitchell_99x floating around in @sherrihill #52435. It’s instore now and waiting for you. ❤️#gossipgowns #ballgown #sherrihill #formal2019 #formaldresses #formal #brisbane'

We can’t deny our love for a @sherrihill ballgown 🦋 If you’re a ballgown babe then you need to get in quickly to see our latest arrivals....these gowns always sell out fast! We are open 10-2 today 💁🏼‍♀️ @chelseamitchellxo is wearing #52501. #gossipgowns #formal2019 #formal2020 #formalshopping

'We can’t deny our love for a @sherrihill ballgown 🦋 If you’re a ballgown babe then you need to get in quickly to see our latest arrivals....these gowns always sell out fast! We are open 10-2 today 💁🏼‍♀️ @chelseamitchellxo is wearing #52501. #gossipgowns #formal2019 #formal2020 #formalshopping'